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Plain-text accounting insights, tutorials, and updates from the Beancount.io team.

Generative Engine Optimization (GEO): How Small Businesses Get Cited by ChatGPT, Perplexity, and Google AI Overviews

Generative Engine Optimization (GEO) is how small businesses get named in AI answers from ChatGPT, Perplexity, and Google AI Overviews — a channel where over half of citations come from pages outside Google's top 10. This guide covers the seven retrieval signals AI engines use, a five-step checklist (Google Business Profile, schema markup, direct-answer content, third-party validation, NAP consistency), and the mistakes that quietly suppress citations.

The FTC's Fake-Review Crackdown: What the Consumer Review Rule Means for Your Small Business

The FTC's Consumer Review Rule (16 C.F.R. Part 465) took effect October 21, 2024, and in December 2025 the agency sent its first warning letters — with civil penalties of up to $53,088 per violation and no small-business exemption. A practical guide to the six prohibited practices, from rating-conditioned rewards to review gating, and a five-step compliance checklist owners can finish in a week.

The Frightening Economics of Haunted Houses: Cash-Flow Lessons for Every Seasonal Business

US haunted attractions generate $300-$500 million a year, almost all of it in six weekends — while costs like the Bates Motel's $1.2 million annual budget accrue for eleven months. How operators bridge the gap with pre-arranged credit lines, cost triage, and off-season revenue, and what ski shops, tax preparers, and other seasonal businesses can borrow from the playbook.

The New Federal Scholarship Tax Credit (ECCA): What Small Business Owners Should Know Before 2027

The Educational Choice for Children Act creates a $1,700 federal income tax credit for cash donations to K-12 Scholarship Granting Organizations, starting with the 2027 tax year — but only in states that opt in. Here is how the nonrefundable, cash-only Section 25F credit works, the five-year carryforward, the 90% pass-through rule for SGOs, and why pass-through business owners should track their state's participation through 2026.